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Consumer Insights, source of Innovation

Back to publications How to move from ‘Product centric » to « Consumer centric » in the organization (Corinne Rosinski – 2011)

This presentation shows the importance of Consumer Insights for Innovation: consumer insights are an invaluable source of inspiration for your innovation programme. It then reveals a selection of powerful approaches, next to traditional market research, which allow going a step further in generating consumer insights that can lead to successful innovations:

  • Ethnographic Research/Observations
  • Reconnect/Direct consumer contacts
  • Digital anthropology/Generation C/Trends

These alternative methods are illustrated and the presentation ends with the 10 “golden rules” for Consumer Insights and Innovation.

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