Reconnect with the consumers/shoppers : Consumer Day, Shopper Day (opportunity to immerse internal teams into consumers/shoppers reality, to inspire Brand Plans
Creative Workshops: with consumers, with internal client teams
Brand Innovation Generator® (BIG®) : JPCR’s process and registered trademark, which aims at developing an inspiring and differentiating brand vision and identity to guide innovation and to unleash new business opportunities. It is a very complete, creative and stimulating process, involving teams. Modular approach.
Interactive Trend Innovation Shaker® (ItIs®) : JPCR’s process and registered trademark, which aims at leveraging “trends” to generate relevant innovations. It is a very complete, creative and stimulating process, involving teams. Modular approach.
