During Spring 2025, JPCR conducted a qualitative survey on Gen Z, a generation that is reshaping consumption, shopping, communication, and brand value: Gen Z – Redefining the Rules.

Are you eager to understand the real drivers behind this influential, fast-evolving generation?
Wondering how to connect with young consumers who challenge conventions, expect authenticity, and redefine what value means?

Don’t hesitate to reach if you want to know more :

• corinne.rosinski@jpcr.be - +32(0)473.339.178
• Watch this short video to get a flavour : Teaser_Gen Z_JPCR