We are thrilled to announce our new JPCR qualitative survey on Gen Z, conducted during Spring 2025, dedicated to a generation that is reshaping consumption, shopping, communication, and brand value: Gen Z – Redefining the Rules

Are you eager to understand the real drivers behind this influential, fast-evolving generation?
Wondering how to connect with young consumers who challenge conventions, expect authenticity, and redefine what value means?

Click on following link to have a flavor of the study : https://vimeo.com/1143033421?share=copy&fl=sv&fe=ci

Ready for a deeper dive? Feel free to reach out to Corinne Rosinski (corinne.rosinski@jpcr.be / +32.473.339.178). She'll be delighted to provide you with more information and discuss how our survey’s findings can benefit your business.