During Summer 2023, JPCR conducted a qualitative survey on Baby Boomers to inspire brands and companies in their strategies and action plans.

Are you curious about the aspirations, fears, and lifestyles of this important and dynamic generation? Wondering how to tap into their evolving needs and preferences?

Don’t hesitate to reach if you want to know more:

• corinne.rosinski@jpcr.be - +32(0)473.339.178
• Watch this short video to get a flavor:  https://vimeo.com/jpcr/babyboomers