JPCR - Your coach for innovation

Brands after COVID-19 – Get inspired by consumers – New normal - update - November 2020

Back to news&events
November 2020

In May 2020, JPCR launched a qualitative-‘co-creation’ research to inspire brands after COVID-19.

In October 2020, we updated this research with 120 Belgian consumers, in this ‘new normal’ period.


  • How they experienced this ‘COVID-19’ period, how they feel now in this ‘new normal’
  • The brands/companies which positively stood out in this period (since stage 1)
  • Their expectations and messages for brands/companies (+ evolution since stage 1)

Discover the new edition of our 10 growth platforms for brands/companies for after COVID-19, and many insightful examples coming from consumers, in our video:

If you are interested, don’t hesitate to contact us (tel +32(0)2.376.52.10 –