JPCR - Your coach for innovation

Our Company

JPCR, your Coach for Innovation

  • Specialist in offline and online qualitative research since 2004, created by Corinne Rosinski and Jean-Paul Crabbé
  • Pioneer in quali online research in Belgium since 2007 with our proprietary platform Vox Populi® (blogs, communities, etc.). Over 200 blogs conducted for over 50 clients.
  • Our mission is to accompany your teams to enhance consumer understanding and innovation, through a variety of participative and creative approaches.
  • Our large experience in market research/marketing/sales (research agencies, advertisers, advertising and media agencies) enables us to combine in-depth consumer insights and actionable recommendations.
  • We encourage close cooperation between clients, consumers and our research team: beyond listening to consumers, our approach allows us to establish a real dialogue with them, and a rich and stimulating co-creation.