JPCR - Your coach for innovation

About us


Corinne Rosinski

  • 61 years old,
  • Business Engineer (Solvay Business School - Université Libre de Bruxelles) (with the highest honours and as the major of her class).
  • Managing Director of JPCR (since 2004).
  • Head of the Consumer and Market Insight department of Unilever Belgium (from 1999 to 2004) : major role in developing the mission and impact of market research within the company (towards a proactive role of “internal consultant”, bringing the « consumer culture » to life, impact on business growth).
  • Various functions at Unilever Belgium (from 1985 to 1999): market research, marketing and sales.
  • President of the Market Research Commission of U.B.A (Union Belge des Annonceurs – Belgian Advertisers’ Union) (2003-2004).
  • Member of the B.A.B.M. (Belgian Association for Branded Manufacturers), organization of numerous conferences for advertisers (2002-2009).
  • Corinne animates several seminars and trainings in the field of market research, consumer insights, creativity (in companies, for Solvay Business School since 2004…).
  • Award and distinction : Corinne received the « Award of the Best Case History » at the annual Esomar Congress in Lisbon (September 2004) with her paper “ Market Research, a New Generation on the Go ”.

Jean-Paul Crabbé

  • 64 years old,
  • Business Engineer (Solvay Business School - Université Libre de Bruxelles).
  • Various professional experiences in marketing and management (advertising agency, publishing edition, music label).
  • Launch in 1990 of 7Extra teen magazine in collaboration with the CLT group. Co-administrator of Brio Productions, active in press, multi-media, internet and business communications.
  • Launch in 1999 of the second-hand car sales website AutoScout24 in Belgium and in France.
  • Coaching of various internet start-ups.
  • CEO of JPCR since 1999.