Reconnect with the consumer/shopper (Consumer Day, Shopper Day…)
Our philosophy:
Importance of an in-depth briefing meeting for a good understanding of the business objectives/challenges. A good preparation of the research upfront with the internal teams is also key, in order to maximize the value and actionability of the results.
« Tailor made » approach to meet the research objectives.
« Sequential recycling » approach: leverage the learnings from the first groups/interviews in order to optimize the « stimuli » and maximize the outcomes.
Close collaboration with client teams throughout the research (importance to attend fieldwork, regular feed-back…)
« Reconnect » approaches to immerse internal teams into consumers/shoppers reality, inspire them, help them to step back…
Moderation and analysis by « senior » research team, involved from A to Z in the project
« Tailor made » report with actionable conclusions and recommendations
